Content Writing: Make yourself clear

Content writing is about preparing information or educational pieces. It’s about getting the written content in place without necessarily focusing on being persuasive or trying to sell something. You need words that are clear and easy to understand, while including enough information to provide a full explanation. This all adds up to build your reputation as a reliable source or information or an expert in your field. Even if your field is just about fun stuff.

If you want to be an expert you need a lot of content writing to back up your expertise
If you want to be the go to expert in camping then you need content that shows that

Content Writing For Your Business

There are a lot of ways in which your business needs written content. This can include blogs and articles, website pages, business documents, and other publications. For instance, I am a writing expert. That’s why this website is full of different pages that highlight my skills and services. Each page is content that shows what I can do for you, while revealing my natural writing styles. In my case it’s more about showing rather than telling, but I still do it by having a big enough stock of content for you to browse.

You can also see what I’ve written for other businesses such as:

R&R Tax Services

Mad for Media


Establishing Your Expertise Using Content Marketing

If you have all the knowledge of a subject, but fail to share it, how will anyone know that you’re the expert? That’s what content is all about. Content marketing is about building up a knowledge bank that people will refer to when they want to know more. It is a less direct style of marketing as it’s written to educate, inform, and present ideas, rather than to directly lead someone through the process of becoming a client.

What are you waiting for? Let’s build up that data bank and make sure people know they can come to you when they want to know more about your field.

Content establishes your business as the expert
Knowledge that brings in the clients